You want to be a successful blogger. You want to stand out from the crowd and connect with your readers on a personal level. But with so many blogs out there, how can you make that happen?
The key, according to experts, is to be likable and write personably. By using genuine speech, adding personal details, and injecting humor and personal interests into your content, you can humanize yourself and make your writing more engaging.
The importance of likability cannot be overstated. People want to read content from someone they like and trust. When you write personably, you are creating a connection with your readers that goes beyond just conveying information. You are showing them that you are a real person with real interests and experiences.
By doing so, you are more likely to build a loyal following that will keep coming back for more. So, if you want to be a successful blogger, it’s time to start writing with your personality in mind.
Key Takeaways for Blog Success
- Being likable and personable are essential for successful blogging.
- Authenticity and transparency are important for building trust with readers.
- Using personal anecdotes, experiences, and humor can make writing more engaging and relatable.
- Addressing potential objections with empathy towards readers can help overcome obstacles to success.
The Importance of Likability
You’ll quickly realize that being likable is not just a bonus, but an essential aspect of successful blogging. Building a personal brand is not just about showcasing your expertise, but also about connecting with readers on a personal level.
People are more likely to do business with people they like, and the same goes for reading blogs. If your writing style is dry and impersonal, readers are less likely to stick around.
Connecting with readers means being authentic and genuine in your writing. This doesn’t mean you have to share every detail of your personal life, but adding personal touches to your writing can make you more relatable and likable.
The purpose of writing is not just to convey information, but to communicate with your audience. By being likable and personable in your writing, you can build a loyal following and establish yourself as a trusted authority in your niche.
Writing with Genuine Speech
Using genuine speech in your writing means unlearning how to write like a robot and instead conveying authenticity through your words. This means using language that is natural and relatable, instead of sounding like a stuffy textbook. When you write with genuine speech, you connect with your audience on a deeper level, and they are more likely to trust and like you.
One way to convey authenticity is by being transparent about your own experiences and struggles. This helps your readers relate to you and feel like they are not alone. In fact, a study by Sprout Social found that 86% of consumers say authenticity is important when deciding which brands they like and support. By using genuine speech and sharing your personal experiences, you can overcome objections and build trust with your readers, leading to a more successful blog.
| Objection | Solution |
|---|---|
| “This blog post seems generic and impersonal.” | Use personal anecdotes and experiences to make the content more relatable. |
| “I don’t trust the information in this blog post.” | Use authentic language and be transparent about your sources and experiences. |
| “This topic is dry and boring.” | Use humor or personal interests to make the content more engaging. |
| “I don’t feel connected to the author.” | Use genuine speech and share personal details to humanize yourself and connect with your audience. |
| “This blog post doesn’t address my concerns.” | Use your own experiences to address potential objections and show empathy towards your readers. |
By following these tips and incorporating genuine speech into your writing, you can convey authenticity, build trust with your readers, and overcome objections, leading to a more successful and likable blog.
Adding Personal Details and Humor
Incorporating personal details and humor into your writing can make it more engaging and relatable for your readers. When you share personal anecdotes or details about yourself, it humanizes you and makes you more than just a faceless writer. It helps readers connect with you on a deeper level and builds trust.
Adding a touch of humor can also make dry topics more interesting, and it shows your readers that you don’t take yourself too seriously. Using personal interests is another way to engage with your readers through humor. If you have a passion for cooking, for example, why not share a funny story about a kitchen disaster?
Or, if you’re writing about a serious topic, find a way to incorporate a lighthearted analogy that will make your readers smile. Just be careful not to overdo it. Humor is a powerful tool, but it can also be polarizing. Use it sparingly and make sure it’s appropriate for your audience.
