Do you want to know the secret to successful marketing in the modern age? It’s all about tutorials. But not just any tutorials – there are two distinct types that businesses can use to attract and sell to customers.
Welcome to the world of tutorial marketing, where the two faces of attract and sell can help you succeed in the online environment.
Attract tutorials are all about drawing in potential customers with useful content that conveys the big story. They provide valuable information that customers can use right away, and they help establish your business’s credibility. But that’s just the beginning.
Selling tutorials take things to the next level, providing exceptional value that creates desire for the real deal. By providing in-depth information and insights, businesses can create a hunger in customers for their products or services.
In this article, we’ll explore the power of tutorial marketing and how businesses can leverage both attract and sell tutorials to thrive in today’s competitive market.
Key Takeaways
- Tutorial Marketing is a new way of using social media to market businesses by creating useful content to attract readers instead of paying for advertisements.
- Attraction Tutorials are the core subject matter that a blog is built around, should be relevant ‘how-to’ content that conveys the big story, and should be prominently displayed and easily accessed.
- Selling Tutorials are focused on providing exceptional value that stands on its own while creating desire for the real deal and asking the learner to become a customer or client with a call to action.
- Tutorial Marketing is the only shot most businesses have at truly succeeding in the online environment, and substance rules in tutorial marketing.
Attraction Tutorial Marketing
You should make sure that your blog’s core subject matter, also known as attraction tutorials, is relevant how-to content that can be easily accessed and has the potential to go viral through bookmarks, Diggs, or email forwards.
The benefits of attraction tutorials are clear: they attract readers who are interested in your niche and keep them coming back for more. However, there are also challenges to creating effective attraction tutorials. For example, you need to make sure that your content is truly useful and informative, rather than just a thinly veiled sales pitch. You also need to think about how to promote your tutorials and get them in front of the right people.
To create effective attraction tutorials, it’s important to follow some best practices and tips. For example, you should focus on topics that are relevant to your audience and provide real value. You should also make sure that your tutorials are visually appealing and easy to read.
Additionally, it’s a good idea to promote your tutorials on social media and other channels to reach a wider audience. By following these best practices and tips, you can create attraction tutorials that are engaging, informative, and effective.
Selling Tutorial Marketing
With a focus on providing exceptional value, selling tutorials stand on their own and serve as the natural solution for those seeking to improve their skills or knowledge. These tutorials aren’t just about promoting a product or service, but also about educating and engaging customers.
Effective strategies for selling tutorials include providing step-by-step instructions, using real-life examples, and offering valuable insights. To ensure customer engagement, selling tutorials should be easy to understand and follow.
A great selling tutorial is one that not only teaches customers how to use a product or service, but also shows them how to solve a problem or achieve a goal. By providing valuable information, businesses can build trust with their customers and establish themselves as experts in their field.
Ultimately, selling tutorials are a win-win for both businesses and customers, as they provide the knowledge and skills needed to succeed in today’s fast-paced world.
Examples and People
Examples of effective tutorial marketing include Copyblogger’s Copywriting 101 and Viral Copy, both of which are attraction tutorials aimed at providing valuable information to readers. These content types are prominently displayed and easily accessible, making them shareable and capable of going viral via email forwards, bookmarks and Diggs.
Copyblogger’s tutorials provide readers with actionable information on how to improve their copywriting skills, which is a highly sought-after skill in the digital marketing world. Similarly, Viral Copy provides insights on how to create content that is shareable and can drive traffic, making it a valuable resource for businesses seeking to improve their online presence.
People who shy away from tutorial marketing often lack substance and aren’t confident in their ability to provide value to their audience. However, success stories abound for those who embrace this approach and offer valuable content to their readers.
Companies like HubSpot have built their brand around providing valuable content, with their blog attracting millions of visitors each month. Tutorial marketing is an effective way of building trust with your audience, demonstrating your expertise and positioning yourself as a thought leader in your industry.
By providing valuable content, you can attract and retain customers, while also establishing a loyal following that’ll help to spread the word about your business.
